01✺
Made in Bharat
Indian cotton, Indian workshops, Indian stories. Fair wages for the hands that stitch every piece.
Clothing for the restless generation. Heavyweight oversized fits, stitched in India, designed for the ones who never fit the template anyway. We're building in public — Drop 001 lands soon.
AWAARA
Born restless. Made in India. Worn by no one who asks permission.
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Oversized✺Heavyweight✺Made in India✺Limited runs✺No restocks✺Gender-free✺
Oversized✺Heavyweight✺Made in India✺Limited runs✺No restocks✺Gender-free✺
The Manifesto
We are the ones who skipped the safe route. The *chai-fuelled* *dreamers*, the *3am* *builders*, the kids from tier-2 towns with *tier-1* *ambition.* We don't dress to fit in. We dress to *take* *up* *space.* Awaara isn't a brand. It's *permission.*
आवारा— (adj.) a wanderer, restless, unbound.
Stay Awaara✺Wander loud✺Desi by design✺Coming soon✺
Stay Awaara✺Wander loud✺Desi by design✺Coming soon✺
About us
Started inthe hills.Built for Bharat.
A tiny team, a borrowed sewing machine and a stubborn idea: Indian streetwear shouldn't feel like a copy of somewhere else.
Studio / Lonavala, MHFig. 001
A®
PROTOTYPE 07 ✺ 240 GSM ✺ DROP SHOULDER ✺ PRE-SHRUNK ✺ PROTOTYPE 07 ✺ 240 GSM ✺ DROP SHOULDER ✺ PRE-SHRUNK ✺ PROTOTYPE 07 ✺ 240 GSM ✺ DROP SHOULDER ✺ PRE-SHRUNK ✺
We're not live yet. That's the point.
Awaara is a streetwear label in its building stage — sampling fabrics, rejecting prints, wearing prototypes until they fall apart and starting again. We'd rather launch late than launch boring.
Everything we make is cut and stitched in India, with small workshops we actually visit. Heavy cotton, honest prices, limited runs. When a design sells out, it's gone — no endless restocks, no landfill-bound overproduction.
We're building this with our community, not just for it. Join the waitlist and you'll vote on prints, colourways and the drop schedule.
- Q2 2026The idea, a notebook and 41 rejected logosDone
- Q3 2026Fabric sourcing + first 12 prototypesDone
- Q4 2026Community testing & waitlistNow
- 26.01.27Drop 001 goes live — checkout opensSoon
What we stand for
Four rules.Zero compromise.
Every thread passes through these four filters. If it fails one, it doesn't ship.
02✺
Built to outlast trends
240 GSM heavyweight cotton, pre-shrunk and bio-washed. Clothes you'll still wear in 2030.
03✺
Fits for every body
Gender-free oversized silhouettes from XS to 3XL. No "men's" or "women's" — just yours.
04✺
Less, but louder
Small-batch drops, no restocks, plastic-free packaging. We'd rather sell out than sell waste.
What 2026
looks like to us.
Scroll →
Belief 01✺
Regional is the new global.
Your mother tongue, your city's slang, your gully's energy — that's the flex now.
Belief 02✺
Side hustle is the main character.
Building something at 19 isn't a phase. It's the plan. Dress like the founder you already are.
Belief 03✺
Comfort is non-negotiable.
From lecture hall to late-night chai tapri — one fit, zero compromise.
Belief 04✺
Mental peace > clout.
Log off. Touch grass. Look good doing it. Realness over reels.
Belief 05✺
Buy less. Wear harder.
Ten pieces you love beat a hundred you forget. Quality is the new quantity.
Belief 06✺
Your city is your runway.
Local trains, metro platforms, college canteens. Fashion week is wherever you walk.
Belief 07✺
Stay Awaara.
Curious. Unbound. Restless in the best way. Welcome to the crew.
Sneak peek
Drop 001"First Light"
Eight pieces. Limited quantities. Prices drop with the collection — waitlist members get 15% off and 24-hour early access.
No cart. No checkout. Not yet. We're still perfecting every stitch — checkout opens on launch day.
Get notified →Shop by vibe — soon
The lineup
0gGSM heavyweight cotton
0%Designed & made in India
0×Restocks per design
0+Cities already on the waitlist
The Awaara crew
Built withthe crew.
Early testers have been living in our prototypes for months. Here's what they said (unfiltered, mostly).
Washed it 30 times. Still fits like day one. Bro what.
— Proto tester, Pune✺
#STAY
AWAARA
AWAARA
Finally Indian streetwear that doesn't look copy-pasted.
— Design student, Bengaluru
The drop shoulder is criminal.
— Proto tester, Mumbai
My mom asked where I bought it. Highest honour.
— Proto tester, Indore
Voting on the next print feels like being part of the brand.
— Waitlist #0142, Delhi
Heavy, soft, boxy. Three words. That's the review.
— Proto tester, Lonavala
Questions
Youasked.
Still curious? Slide into our DMs — we reply ourselves.
When does Drop 001 launch?+
We're targeting 26 January 2027. Waitlist members get a 24-hour head start and the exact time first, straight to their inbox.
Why can't I buy anything right now?+
Because we're still building. We'd rather get the fabric, fit and finish right than rush a half-baked drop. Checkout opens on launch day.
What will the price range be?+
Honest pricing for heavyweight quality — think ₹1,199 to ₹2,999 for most pieces. Final prices are revealed at launch.
Do you ship across India?+
Yes — pan-India shipping from day one, with free delivery on launch week and COD in most pin codes.
How do the fits run?+
Everything is cut oversized and gender-free. Size charts with real-body measurements will be on every product page at launch.
Can I collaborate or join the team?+
We love working with artists, photographers and creators from small towns and big cities alike. Drop us a line at hello@awaara.store.
Waitlist — free, forever
Be first. Or be late.
Early access to Drop 001, 15% off your first order, and a vote on what we make next. No spam — just drops, rarely.